Brands we work with
Companies built with Juuuno
Built together. Made to last.
01 / How we work
Built to get our paws dirty.
We take the job, not just the board seat
02 / Industries
One AI brain that runs acquisition, creative and retention in a closed loop, and is paid from the ROAS it delivers.
QuantumQuake
The studio of the Connection Economy.
We build consumer products where people come together. Each idea becomes an independent business, shaped by real users and scaled when it proves its place in their lives.
One focused launch at a time. Built quickly, learned from continuously, and designed to turn digital attention into genuine connection.
Friendship Hub
LIVEReal voices, real conversations and meaningful connections, built for people who want to feel heard.
Across borders
Ideas connect everywhere.
Real results.
For real businesses.
Live display
2,000,000
Total engaged customer conversations
Display figure, not a verified conversation total.
03 / Field notes
Research & ideas
The 45-Cent Dollar: Where a Brand's Ad Budget Actually Goes
When a brand buys media through the programmatic supply chain, roughly half of each dollar never reaches the publisher. Once fraud is taken into account, only about 45 cents buys a real user. This article walks through where the rest goes, using the only audited end-to-end study of the chain.
Three Years of Clean-Up, Still Under 45 Cents: What the ANA Transparency Tracker Tells Us
Since 2023 the Association of National Advertisers has measured how much of the programmatic dollar actually works. The numbers have improved: waste on made-for-advertising sites has collapsed and more money reaches publishers. But even the best recent reading leaves more than half of each dollar lost before it reaches a real consumer.
Stolen Credit: How Install Hijacking and Click Injection Tax App Marketers
Not all ad fraud involves fake users. Some of the most expensive fraud in app marketing steals the credit for real installs that would have happened anyway. The latest industry data shows this problem concentrates in affiliate traffic, and that more than half of fraudulent installs are users brands would have acquired organically.
Sizing the Leak: How Much Global Digital Ad Spend Never Reaches a Real User?
Combining global market data with audited supply-chain costs and fraud estimates, we estimate that around $207 billion of the roughly $790 billion spent on pure-play digital advertising in 2025 was lost before it reached a real user. That's about 26 cents of every digital dollar. This article sets out the model, its assumptions and where it could be wrong.
Paid on Spend: The Incentive Problem at the Heart of Ad-Tech
Most of the advertising supply chain is paid as a percentage of the money that flows through it. That creates a quiet but powerful incentive for more spend rather than better results. This article looks at how the incentive works, the evidence that it costs brands money, and what outcome-based alternatives look like.
The Brand-Stage Lens: Why Growth-Stage Brands Leak the Most
Where a brand is in its life cycle shapes where its marketing money goes and who controls it. Using a simple model built on audited fee data and industry fraud research, we estimate that early, growth and mature brands each lose a different share of their acquisition budget. Growth-stage brands, with half their spend outside the large platforms, lose the most per dollar.
Companies Got Leaner. Marketing Didn't.
Most of the world's businesses are small, and a growing share have no employees at all. Yet the work of marketing, from finding customers and making ads to keeping customers coming back, hasn't shrunk to match. This article looks at the data on how businesses are changing shape, and why marketing has become one of the hardest functions for lean companies to cover.
The $324,000 Entry Ticket: What It Really Costs to Build a Marketing Team
Before a business spends a dollar on media, a basic in-house performance marketing team costs more than $324,000 a year in salaries at US median pay. Add agency fees and tools, and the fixed cost of "doing marketing properly" is beyond most businesses. This article breaks down the cost, what it buys, and how the alternatives compare.
The Agent Shift: Why AI Agents Are Reaching Big Companies First
AI is moving from tools that assist people to agents that complete work on their own. Spending on AI agents is set to more than double in a year, and task-specific agents are spreading quickly through enterprise software. But adoption is uneven: large companies are scaling agents almost twice as fast as smaller ones. This article looks at the data, and at what it means for marketing.
Generalists Own the Interface. Specialists Own the Outcome.
General-purpose AI agents from the largest labs can now sign into business tools and complete real work. At the same time, Gartner expects more than 40% of agentic AI projects to be cancelled by 2027. This article argues that both facts point the same way: in complex, high-stakes functions like marketing, value will go to specialist agents that own a measurable outcome, not to agents that simply automate tasks.
The Connection Economy: Why Loneliness Is One of the Defining Markets of the Decade
One in six people worldwide is affected by loneliness, and the World Health Organization links it to more than 871,000 deaths a year. Time spent with friends has fallen sharply. This article sets out the evidence on the global disconnection problem, and argues that helping people build real relationships is becoming one of the most important consumer markets of the next decade.
Dating Apps Are Shrinking. The Demand for Connection Isn't.
After a decade of growth, the dating app market has started to contract. The largest players are losing paying users, and industry revenue declined in 2025 for the first time. Yet loneliness is widespread and demand for connection remains high. This article looks at what the numbers say, and at where growth is moving: towards intent, compatibility and friendship.
AI Companions and the Next Social Layer: Opportunity, Risk and the Case for Human-First Design
AI companion apps have grown from a novelty into a fast-growing category, with hundreds of revenue-generating apps and tens of millions of users. Most US teenagers have already tried one. This article looks at the data on the category's growth, the risks it raises, and why the most valuable companion products will be the ones that help people connect with other people, not replace them.
The 45-Cent Dollar: Where a Brand's Ad Budget Actually Goes
When a brand buys media through the programmatic supply chain, roughly half of each dollar never reaches the publisher. Once fraud is taken into account, only about 45 cents buys a real user. This article walks through where the rest goes, using the only audited end-to-end study of the chain.
Three Years of Clean-Up, Still Under 45 Cents: What the ANA Transparency Tracker Tells Us
Since 2023 the Association of National Advertisers has measured how much of the programmatic dollar actually works. The numbers have improved: waste on made-for-advertising sites has collapsed and more money reaches publishers. But even the best recent reading leaves more than half of each dollar lost before it reaches a real consumer.
Stolen Credit: How Install Hijacking and Click Injection Tax App Marketers
Not all ad fraud involves fake users. Some of the most expensive fraud in app marketing steals the credit for real installs that would have happened anyway. The latest industry data shows this problem concentrates in affiliate traffic, and that more than half of fraudulent installs are users brands would have acquired organically.
Sizing the Leak: How Much Global Digital Ad Spend Never Reaches a Real User?
Combining global market data with audited supply-chain costs and fraud estimates, we estimate that around $207 billion of the roughly $790 billion spent on pure-play digital advertising in 2025 was lost before it reached a real user. That's about 26 cents of every digital dollar. This article sets out the model, its assumptions and where it could be wrong.
Paid on Spend: The Incentive Problem at the Heart of Ad-Tech
Most of the advertising supply chain is paid as a percentage of the money that flows through it. That creates a quiet but powerful incentive for more spend rather than better results. This article looks at how the incentive works, the evidence that it costs brands money, and what outcome-based alternatives look like.
The Brand-Stage Lens: Why Growth-Stage Brands Leak the Most
Where a brand is in its life cycle shapes where its marketing money goes and who controls it. Using a simple model built on audited fee data and industry fraud research, we estimate that early, growth and mature brands each lose a different share of their acquisition budget. Growth-stage brands, with half their spend outside the large platforms, lose the most per dollar.
Companies Got Leaner. Marketing Didn't.
Most of the world's businesses are small, and a growing share have no employees at all. Yet the work of marketing, from finding customers and making ads to keeping customers coming back, hasn't shrunk to match. This article looks at the data on how businesses are changing shape, and why marketing has become one of the hardest functions for lean companies to cover.
The $324,000 Entry Ticket: What It Really Costs to Build a Marketing Team
Before a business spends a dollar on media, a basic in-house performance marketing team costs more than $324,000 a year in salaries at US median pay. Add agency fees and tools, and the fixed cost of "doing marketing properly" is beyond most businesses. This article breaks down the cost, what it buys, and how the alternatives compare.
The Agent Shift: Why AI Agents Are Reaching Big Companies First
AI is moving from tools that assist people to agents that complete work on their own. Spending on AI agents is set to more than double in a year, and task-specific agents are spreading quickly through enterprise software. But adoption is uneven: large companies are scaling agents almost twice as fast as smaller ones. This article looks at the data, and at what it means for marketing.
Generalists Own the Interface. Specialists Own the Outcome.
General-purpose AI agents from the largest labs can now sign into business tools and complete real work. At the same time, Gartner expects more than 40% of agentic AI projects to be cancelled by 2027. This article argues that both facts point the same way: in complex, high-stakes functions like marketing, value will go to specialist agents that own a measurable outcome, not to agents that simply automate tasks.
The Connection Economy: Why Loneliness Is One of the Defining Markets of the Decade
One in six people worldwide is affected by loneliness, and the World Health Organization links it to more than 871,000 deaths a year. Time spent with friends has fallen sharply. This article sets out the evidence on the global disconnection problem, and argues that helping people build real relationships is becoming one of the most important consumer markets of the next decade.
Dating Apps Are Shrinking. The Demand for Connection Isn't.
After a decade of growth, the dating app market has started to contract. The largest players are losing paying users, and industry revenue declined in 2025 for the first time. Yet loneliness is widespread and demand for connection remains high. This article looks at what the numbers say, and at where growth is moving: towards intent, compatibility and friendship.
AI Companions and the Next Social Layer: Opportunity, Risk and the Case for Human-First Design
AI companion apps have grown from a novelty into a fast-growing category, with hundreds of revenue-generating apps and tens of millions of users. Most US teenagers have already tried one. This article looks at the data on the category's growth, the risks it raises, and why the most valuable companion products will be the ones that help people connect with other people, not replace them.